Review: 100% Pure Bright Eyes Mask + Coffee Bean Caffeine Eye Cream + samples

By: Ariana Palmieri
As promised on my YouTube channel, here’s my review of the products I got from 100% Pure, featuring the Bright Eyes Mask and the Coffee Bean Caffeine Eye Cream. If you didn’t see my unpackaging video, check it out here. I also reviewed the samples I received from 100% Pure in the same package. Take a look at what I have to say below!

The basics

About the company:

100% Pure is an amazing beauty firm that’s best known for their unique, all-natural fruit pigmented makeup. They offer up at least 500 organic products, ranging from cosmetics to skincare, and all of their products have no chemical preservatives, synthetic chemicals, artificial fragrances, harsh detergents, artificial colors, or any toxins. If you ask me, that’s pretty impressive (and essential – why isn’t every beauty company doing this?). Whereas chemical-ridden products must be tested on animals, 100% Pure products never need to be because they’re made with natural ingredients. In other words, it’s also a cruelty-free brand. All their makeup brushes are safe too, made from only synthetic fibers (and not cute animal hair). The only animal by-product they use is cruelty-free honey, but there are a wide range of vegan friendly options too. Some other really cool things they do are offer 100% free shipping on all orders, 20% off the scent of the month, and 20% off the ingredient of the month. If that doesn’t impress you, I’m not sure what will.


Bright Eyes Mask

Why you want it: Not only is it immediately effective, but it’s also made with only 9 all-natural ingredients (one of them is organic matcha green tea – score!).

What it costs: $7.00 

My review: I adore tea and drink it on a daily basis, so I knew I had to try this eye mask. Plus, I saw a lot of people trying it out and giving it good reviews (both on 100% Pure and on Instagram). As you may or may not know, I do have semi-dark circles under my eyes. They’re not always noticeable, but I tend to notice them more, considering I know my own face better than anyone else. I was optimistic this could help me overcome those dark circles (and slight puffiness), based on what I was hearing about this mask. According to the package, it’s supposed to de-puff and brighten the eyes. What I really loved about this eye mask was the fact it was composed of 95% organic aloe water and 5% plant cellulose, which is reflected in the ingredients listed on the back of  the package (I listed the ingredients below, no worries). These green, apostrophe shaped masks felt like gelatin in my hands – very jiggly and always slightly moist. For application, I simply had to apply them to the skin under my eyes and press down on them gently to ensure they stood in place. Each time I did this it always felt like I was applying ice to my skin – they were always cold even though they were in the same room as all my other products! According to the directions, I had to leave them on for at least 15-20 minutes and could use them 1-7 times a week. I did exactly that – I used them for a full week (and weekend), once a day, and made sure to keep them on for at least 15 minutes. I found it difficult to look down with them on because I was afraid they would fall off, thus I had to position my phone, book, or whatever I was looking at, directly at eye level. I must admit I probably looked pretty funny doing this, but I didn’t mind. As the days went on, the volume and size of the eye masks decreased, which the instructions said would my skin absorbed their water. As I write this review, all that’s left is very thin, semi see-through green masks. In regards to their effectiveness, I thought they were fairly impressive. I was hoping for a little more nourishment than they provided, but I did notice an immediate difference in my under eye skin as soon as I took them off. My under eyes looked a lot lighter, less puffy, more awake. It was definitely impressive- but as far as long term results go, I didn’t see much of a drastic difference. Maybe if I continued usage and ordered more than one pack, I’d see a more long-term, consistent change. I also used this product in combination with the coffee bean caffeine eye cream, since I thought together their benefits would be amplified which would speed up the de-puffing and brightening process. However, it could be that these products need to be used separately in order to see better results. Perhaps if I didn’t put on the coffee bean caffeine eye cream directly after this mask, things would have been different. Either way, this mask was a good purchase and satisfied my need for immediate gratification.


Aloe Barbadensis (Organic Aloe Juice)*, Camellia Sinensis (Organic Matcha Green Tea)*, Organic Green Coffee*, Ilex Paraguariensis ( Organic Yerba Mate) Tea*, Cucumis Sativus (Cucumber) Hydrosol, Sodium Ascorbate (Vitamin C), Caffeine, Sodium Hyaluronate (Hyaluronic) Acid, Plant Cellulose * Certified Organic


Coffee Bean Caffeine Eye Cream

Why you want it: Even if you’re not a coffee lover (AKA -me), you’ll still adore the creamy scent and luxurious texture of this eye cream.

What it costs: $15

My review: So many people raved about this product on 100% Pure that I just had to see it for myself. The data was astonishing – 83% of people saw an immediate reduction of puffiness and 73% saw an immediate reduction of dark circles. Also, continued use showed 97% reduction in puffiness and 87% reduction in dark circles. However, keep in mind, the study this data was from was executed within a 4 week time-span. The people involved in the study had 4 whole weeks to try out the eye cream, while I’ve only used it for a week (so far). Despite that, I liked the sound of the immediate results being so high, so I decided to gave this cream a go. Unfortunately, as soon as I put it on, it didn’t do much other than make my under eyes look a little oily (so no immediate results for me- sadly). That being said, I adored the scent and application of this product – I don’t consider myself a coffee person at all (I’ll stick to my tea), but the smell was delicious. It didn’t even smell like coffee to me- rather, it reminded me of that vanilla chai tea they serve at Dunkin Donuts – creamy and intoxicating. The application was so simple too – the pointy nozzle made it so easy to just dot little white circles under my eyes with a gentle squeeze of the container. After I applied three little dots, I gently pat it into the area right beneath my eyes. This area is extremely delicate so that’s why I opted for patting. There’s no doubt that this nourished my skin – I could feel it as soon as I applied it. Unfortunately, however, I didn’t notice any drastic difference in my skin. Throughout the entire week my under eye circles and puffiness pretty much stayed consistent. However, I have a feeling that with continued use the results could be different. Since I plan on continuing usage, I’ll be sure to report back to all of you if I notice any bigger changes!

Aloe Barbadensis (Organic Aloe) Leaf Juice*, Rosa Centifolia Flower Water (Organic Rose Hydrosol)*, Rosa Canina Seed Extract (Rosehip Oil), Coffea Arabica (Organic Green Coffee) Seed Extract*, Camellia Sinensis (Green Tea) Leaf Extract, Tocopherol (Vitamin E), Sodium Ascorbate (Vitamin C), Extracts of Coffea Arabica (Coffee Cherry) Seed, Rosmarinus Officinalis (Rosemary) Leaf, Origanum Vulgare (Oregano) Leaf, Thymus Vulgaris (Thyme) Flower/Leaf, Hydrastis Canadensis (Goldenseal), Vanilla Planifolia (Vanilla Absolute) Fruit, Euphorbia Cerifera Cera (Candelilla Wax) * Certified Organic


Pink Grapefruit Nourishing Body Cream 

Why you want it: If you love the smell of grapefruit, this moisturizing cream is perfect for you!

What it costs: $19.00

My review: I won’t lie, I’m glad I got two free samples of this stuff! It was amazing – not only because it smelled good either (which it did). I was really impressed with the luxurious, buttery application of it. It made my skin want for nothing and moisturized it almost instantly. It didn’t feel sticky, tacky, or heavy at all. I put globs of the cream-colored stuff on (thankfully I still have another unopened packet because I used up the first in one shot!) and was able to blend it into my arms and legs with ease. The scent it left on my skin was heavenly, but not overbearing. At first it was impossible not to smell it, but after a while it became more subtle, yet still present (all I had to do was bury my face in my arm and I was in bliss). Grapefruit is such an invigorating fruit with a unique, distinct scent: It automatically uplifted my mood. It could also be used as a hand cream, but I definitely recommend coating your arms and legs with it. Made with cocoa butter and avocado oil, which are both known for their intensely moisturizing and nourishing properties, this body cream is nothing but pampering in a bottle (or for me, a ketchup sized packet). Do yourself a favor and get it!


Aloe Barbadensis (Organic Aloe)* Leaf Juice, Rosa Centifolia Flower Water (Organic Rose Hydrosol)*, Theobroma Cacao Seed (Cocoa) Butter, Persea Gratissima (Avocado) Oil, Vitis Vinifera (Grapeseed) Seed Oil, Rosa Canina (Organic Rosehip Oil)* Seed Extract, Euphorbia Cerifera Cera (Candelilla Wax) Extract, Ribes Nigrum (Blackcurrant) Seed Oil, Tocopherol (Vitamin E), Sodium Ascorbate (Vitamin C), Citrus Paradisi (Pink Grapefruit Essential Oil) Peel Oil and Resveratrol. Extracts of Coffea Arabica Seed (Kona Green Coffee), Prunus Serotina (Wild Cherry) Fruit, Punica Granatum (Pomegranate), Rubus Idaeus (Raspberry) Fruit, Rubus Fruticosus (Blackberry) Fruit, Camellia Sinensis (Organic White Tea) Leaf, Rosmarinus Officinalis (Rosemary) Leaf, Origanum Vulgare (Oregano) Leaf, Thymus Vulgaris (Thyme) Flower/Leaf, Euterpe Oleracea (Acai Berry) Fruit, Camellia Sinensis (Organic Green Tea)* Leaf, Garcinia Mangostana (Mangosteen) Peel, Lycium Barbarum (Goji Berry) Fruit, Aristotelia Chilensis (Maqui Berry), Sambucus Canadensis (Elderberry), Vitis Vinifera (Muscadine Grape) Skin, Lonicera Caprifolium Flower, Lonicera Japonica (Honeysuckle) Flower and Hydrastis Canadensis (Goldenseal). Citric Acid, Hamamelis Virginiana Water (Witch Hazel), Alcohol (Grain), Citral**, Limonene** and Linalool** * Certified Organic ** Component of Natural Essential Oil


Red Wine Resveratrol Cream

Why you want it: It’s a good idea to stop wrinkles in their tracks long before you get any – and this cream can help with that.

What it costs: $45 (even though it’s pricey I can tell it’s a good product).

My review: Given to me as another cute ketchup-packet sized sample, this red wine resveratrol cream didn’t last long. Unfortunately, since it was a small sample, I used it all up in two nights! I don’t know what my results would have been had I actually bought it, but I do know I was impressed with what I saw. Its application went on smooth and I applied as much as I wanted (which was a lot) each night. On 100% Pure it says to apply a generous amount to your face and neck (and trust me, that’s what I did), and then massage it in. Since I applied a lot, it took a few minutes to absorb into my skin. I suggest not putting too much on in one sitting because my skin got a little sticky afterwards. However, when I woke up the next day I found my skin did have a little more glow to it than usual (which is mystifying because right now I have a cold – yeah, I know, it’s summer…). The next day I used it, the same thing happened when I woke up, which was surprising but pleasing. I’m not sure how this cream would have worked if I had more of it to use, but from what little I saw it seemed like it did a pretty good job. Again, it wasn’t like I had any drastic skin changes (just a little bit of a glow), and I also don’t have any wrinkles yet (thank god), but I’m sure my skin would show different results if I had more exposure to it. I encourage all who love anti-aging products, or want to protect their skin from fine lines and environmental damage (which it’s also good for), to give this cream a try! After all, 47 out of 58 reviewers gave it a five star rating. That’s a lot of stars!


Aloe Barbadensis (Organic Aloe)* Leaf Juice, Rosa Centifolia (Organic Rose Hydrosol)* Flower Water, Vitis Vinifera (Grapeseed) Seed Oil, Punica Granatum (Pomegranate) Seed Oil, Resveratrol, Sodium Ascorbate (Vitamin C), Tocopherol (Vitamin E), Extracts of Euphorbia Cerifera Cera (Candelilla Wax), Wine (Red Wine), Camellia Sinensis (Organic Green Tea) Leaf*, Vitis Vinifera (Muscadine Grape) Skin, Lonicera Caprifolium Flower and Lonicera Japonica (Honeysuckle) Flower, Persea Gratissima (Avocado) Butter, Hyaluronic Acid * Certified Organic


The (quick) rundown
The pros: The pros outweigh the cons heavily:
1) Both the eye mask and eye cream combined came out to only $22, and I was given three free samples (2 of them were the grapefruit body cream), and it came with free shipping (sweet!).
2) I loved the application of all these products (they went on pretty smooth). Even the eye masks never fell off (they had good grip).
3) I did notice a difference in my under eye area – mainly after direct and immediate use of the Bright Eyes Mask.
4) I really enjoyed the smell  and texture of the Coffee Bean Caffeine Eye Cream and the Pink Grapefruit Nourishing Body Cream – so luxurious!
5) I still have a lot more left in the Coffee Bean Caffeine Eye Cream and will continue using it – after all, I only tested it out for a week. More noticeable results may come if I give it more time, which makes me excited (it seems like more of a long-term type product – at least for my skin).
6) There wasn’t one product I regretted getting (I’ve been wanting to try both the Coffee Bean Caffeine Eye Cream and Bright Eyes Mask for a while now).
7) All the ingredients on each label were consistent (same as website and on package) and all-natural.
8) I’m in love with 100% Pure‘s ethics (the ones I spoke about at the beginning of the article), so I know I’ll be shopping with them again soon.

Cons: Not many cons at all, honestly:
1) The Coffee Bean Caffeine Eye Cream didn’t work as well as I hoped – I wanted to see immediate dark circle reduction like the 73% of people in that 4 week study did (I talked about this earlier – further data is also available on 100% Pure‘s website).
2) The Bright Eyes Mask was effective, but only immediately – I was looking for immediate, long term results, not immediate short-term results.
3) I would have liked to had more time to test out the Red Wine Resveratrol Nourishing Cream to give my skin more time to adjust to it.
4) The ingredients lists were so long on most of the products (sorry about those blocks of texts, but thankfully they’re filled with natural stuff – not icky chemicals).

Conclusion: Overall, I was pretty impressed with these products and I will continue to use my Coffee Bean Caffeine Eye Cream in order to see what happens over an extended period of time. In the future, I’ll probably order more of the  Bright Eyes Mask, since they were immediately effective, but right now I’ll focus on using the rest of the eye cream. I can definitely see myself purchasing the Pink Grapefruit Nourishing Body Cream sometime in the future- the scent and texture really had me hooked! As far as the  Red Wine Resveratrol Nourishing Cream goes, perhaps I’ll give the full sized one a shot (when I have the cash), but I don’t feel it’s as essential to me as the other three products. All in all, it was still a great deal and I’m happy to say I regret nothing.

By Ariana Storniolo (Palmieri)

Ariana Storniolo is the founder of Greenify-Me, a blog dedicated to zero waste and sustainability. Her work has also been featured on Going Zero Waste, Green Matters, Mother Earth Living and several other online publications.


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